![]() The double golden arches are a globally recognized symbol for fast food of the burger and fries variety, and the apple with a bite missing usually indicates cutting edge technology. You know the signature swoosh or checkmark that indicates Nike products, and you recognize the crowned siren in the green circle that lures people into Starbucks coffee shops. For example, you’ve probably seen the familiar eBay logo with its san serif font and brightly colored letters. It’s a picture that your brain connects with the name of the business and the products or services it provides. Why Do You Need a Logo?Ī logo is a visual representation of a company or business. If you haven’t thought about a logo yet, consider why it’s so important and how you can obtain a good one. Closely related to the name of your business is the logo. Wherever you are in the early stages of your business, you probably recognize the need for a catchy name that expresses something about who you are and what you do. ![]() Perhaps you have been providing a service for a while and you’ve just now begun to call your efforts a “business,” expanding your clientele beyond your circle of friends and family. ![]() Maybe you’re still in the planning and product creation stages, tinkering with supplies and materials in your home. ![]() You have taken the first steps towards starting your own business.
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